Who We Are
Chief Navigator
Jeff Coates is the owner and founder of TrueNorth and Associates. He lives in Indianapolis, Indiana, and founded this life-adventure organization as part of a life-long dream in 2000. Even though he lives in a land-locked, no-altitude, mid-western state, he is passionate about living life’s adventures, despite life’s challenges! His spirit is fun, upbeat, adventurous, and collaborative by nature. He lives a simple, principled lifestyle, and attempts to inspire others to live-out their own adventures of life!

By striving to follow a life-compass rooted in principled-centered behavior, despite life’s challenges, Coates wanted to create a company whose business practices are rooted in his moral compass. He balances an appreciation for detail, with a desire to see and understand the opportunities of the big picture of life.


Associates & Partners & Collaboration
TrueNorth contracts many part-time associates and partners for various TrueNorth events. We also look to collaborate to work with other organizations, by combining resources to achieve common goals.

—"I hear and I forget, I see and I remember, I do and then I understand"
-Confuscious.

— "Give a man a fish; you feed him for a day. Teach a man to fish, you feed him for a lifetime"

-Anyonomous

—"There's no end to the good you can do if you don't care who gets the credit."
-Anyonomous

Mission Statement
At TrueNorth, we create safe, challenging adventure experiences that result in the self-discovery of life values and lifetime skills.

Purposes of TrueNorth Team Navigation!™ Adventures:
— Inspire and encourage all to reach their potential
— Engage youth & adults in outdoor adventure settings free from normal noises, distractions, and stresses
— Engage youth & adults in safe experiences involving challenge, risk-taking, uncertainty, unpredictable outcomes, and choice of behaviors
— Engage youth & adults in supervised experiences that emphasize personal safety, and have boundaries, norms, expectations, and consequences
— Facilitate learning through personal reflection, small group interaction, and applying learned insights to family/school/community/work
— Model responsible environmental stewardship during outdoor activities
— Use Team Navigation! activities as methodology for self-discovery learning

Values

— Challenge, Choice, Decision-Making, and Problem-Solving Experiences Develop Character
— Character Determines Destiny
— Self-Discovery of Relationship Values Leads to Inner Peace
— Success, Failure, Mistakes, Risk-Taking, Uncertainty, and Unpredictable Outcomes Lead to Life Learning
— Safely Pushing Comfort Zones is Good
— Give Credit Where Credit is Due
— Recognize the Gifts of Others
— Appreciate the Contributions of Others
— Accept Responsibility for Ones Decisions and Actions
— Schedule Priorities
— Celebrate the Tiny Accomplishments & Victories
— Identify Boundaries, Norms, Expectations, Hopes, Concerns
— Facilitate Learning With Personal Reflection, Small Group Interaction, Application to Society/Community
— Model Positive Respect for the Environment
— The Quality of Our Relationships, Impacts the Quality of Our Life
— Faith, Family, Fitness, Fun, and Friends

Facilitation Philosophy
We believe there is real value in skilled, experienced and flexible facilitators, who can truly create a fun atmosphere centered in learning by self-discovery. Our facilitation philosophy is centered around the following beliefs:

  • Having FUN !
  • Learning occurs best when experiential, and not lectured
  • Different People Learn in Different Ways
  • Challenge by Choice
  • Taking Advantage of Teachable Moments
  • Learning by Self-Discovery
  • Personal Safety is Impt
  • Answers Lie Within the Group
  • We Can Learn From Each Other
  • Facilitated Reflection Creates Transference of Learning

Principle-Centered Roots
The name of TrueNorth is rooted in the life philosophy of Jeff Coates. Just as a magnetic compass can help to navigate through the unknowns of a wilderness, a moral compass can help navigate through the challenges of life, both personally and professionally. Coates attempts for his moral compass to be centered in a spiritual character and conduct rooted in a daily walk with God. That daily character walk incurs regular challenges from others, just as the magnetic needle can bounce-around before it finally rests in the direction of the true magnetic north.

These are examples of life-principles that help guide those choices:

  • life has meaning
  • keeping priorities in focus
  • maintaining healthy relationships
  • integrity
  • maintaining personal health
  • contributing to community
  • empowering others
  • abundance versus scarcity
  • appreciating others
  • taking responsibility
  • power of genuine thanks & apologies
  • sense of humor
  • stepping out of comfort zone
  • family
  • personal accountability
  • living within financial means

Code of Conduct

Jeff Coates Bio

Thoughtful Words

TrueNorth looses a true friend

Central Indiana looses a trusted friend, Nelson Steele

Contact TrueNorth & Associates:
Email:
truenorth360@comcast.net
Phone: (317) 876-1871

Copyright © 1998-2010, TrueNorth and Associates. All rights reserved

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